With over a decade of experience across corporations, startups, and non-profits, my approach to user-centric design starts with a deep understanding of customer challenges, followed by strategic design, and culminates in precise execution with attention to both detail and user emotions.

I believe in extreme ownership and constantly learning from both successes and setbacks. One of the most impactful messages that has shaped my journey came from Theodore Roosevelt’s famous "Men in the Arena" speech:

"It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly."

This philosophy drives me to strive for excellence through hard work and dedication. I thrive in collaborative, hands-on environments and am always ready to take on new challenges.

If you’re interested in partnering or have a project idea to share, I’d love to hear from you!

-Tina, Founder of TC Creative